If your Shopify store is starting to grow and your products are slowly turning in to one giant mess...collections are about to become you best friend.
Collections basically help you organise products into categories so customers can actually find what they're looking for. (You also need them to be able to create Breadcrumbs in Shopify)
Think:
- Best Sellers
- Summer Collection
- New Arrivals
- Sale Items
The good news is Shopify makes this pretty easy, and you can have your collections set up in a few minutes.
Let's get into it.
What Are Collections in Shopify?
Collection are groups of products.
Instead of customers scrolling through every single item in your shop, collections let them browse by category.
For example:
Home > Menswear > Summer Collection
Much cleaner. Much easier.
There are two types of collections in Shopify:
Manual Collections
You add products yourself one by one.
Best for:
- Small shops
- Limited product ranges
- Curated collections
Automated Collections
Shopify automatically adds products based on conditions you create.
Example:
- Any product tagged "Summer"
- Products under £20
- Items marked "Sale"
These save a LOT of time as your shop grows.
Step 1: Open your Shopify Admin
Head into your Shopify dashboard and click:
Products > Collections
Then hit Add or Create Section
Step 2: Name Your Collection
Give your collection a clear name.
Examples:
- New Arrivals
- Summer Collections
- Accessories
- Best Sellers
Try to keep names simple and easy to understand.
If customers need to think about what the collection means, the name probably needs simplifying.
You can add a short description explaining what the collection is about.
This is useful for:
- SEO
- Helping customers
- Making the page feel more polished
Example:
"Shop our latest arrivals including new hoodies, t-shirts, and accessories."
Nothing fancy needed.
Step 4: Add a Collection Image (Again Optional)
This is the banner/image customers will see for the collection.
Choose something clean and relevant to the products inside the collection.
Step 5: Choose Collection Type
Now decide whether you want:
- Manual
or
- Automated
Manual Collection
You'll add products yourself.
Good if you want full control.
Automated Collection
Shopify adds products automatically based on rules.
For example:
Product tag is equal to "hoodie"
Now every product tagged "hoodie" appears in that collection automatically.
Handy.
Step 6: Add Products
If you chose a manual collection, scroll down and click:
Browse
Then select the products that you want to include.
If you choose automated, Shopify will do the work for you automatically based on your conditions.
Love that.
Step 7: Save Your Collection
Hit the Save button in the top or bottom right.
That's it.
Your collection is now live.
Step 8: Add Collections to Your Shop Navigation
This is the part people forget.
Your collection exists now... but customers still need a way to actually find it.
Go to:
Content > Menus
Select your main menu and add a new menu item linking to your collection.
Now your collection appears in you shopfront navigation.
Beautiful.
Final Thoughts
Collections make your Shopify store:
- Easier to navigate
- Cleaner looking
- Better organised
- Way more user - friendly
And once you start using automated collections, managing products becomes SO much easier.
Especially when your store starts growing.
If you're still throwing every product onto one page and hoping for the best... this is your sign to sort it out.
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